Already in MEA? — Connektions MEA

The situation

You know the shape of it

The entity exists. The distributor was appointed. Someone flies in every quarter. And the numbers have not moved in eighteen months.

By now the internal account of why has hardened into something nobody quite believes — the partner is not investing, the pricing is wrong, the market is slower than expected, the timing is unlucky. Some of that is true. Most of it is symptom.

What is usually missing is an independent read from someone who has built the thing you are trying to fix, and who has no interest in the answer being complicated.

Two ways to find out where you stand

Two weeks · fixed fee

Position Review

For a management team that needs a defensible position quickly.

Conditions have moved. Your plan was written before they did. This is a short, focused read on what that means specifically for you:

Which partners and receivables are exposed
Which country assumptions no longer hold
What to accelerate, what to defer, what to stop

Written to be put in front of a board. Credited in full against a Regional Reset commissioned within thirty days.

Four weeks · fixed fee

Regional Reset

For a company that needs to know whether this is fixable.

An independent assessment of the whole operation — the partner network, the pricing, the pipeline, the team, and the original assumptions tested against what actually happened.

You receive a rebuild-or-exit recommendation with costed options either way.

If the answer is to withdraw, we will say so. And we will set out how to do it without destroying relationships you may want back later. An exit handled well is recoverable. An exit handled badly closes the market for a decade.

If you would rather form your own view first, the MEA Readiness Scorecard is thirty questions across six dimensions, self-scored and free. A weak score from a company already in the region reads differently to a weak score from one that has never arrived: you have been here, and the gaps it finds are the ones that have already cost you something.

And if it is fixable

A diagnostic that ends in a plan nobody executes has wasted your money. Both engagements above lead to the same question — who does the work.

Execution Oversight — your team executes, with senior oversight holding the rebuild to its gates. Four days a month, three-month minimum.
Regional Lead — we take ownership of the region until the numbers justify a permanent hire, then recruit that person and hand over. Six days a month, six-month initial term.

See full scope and deliverables

Why bring us in

You have been told the region is difficult. What you need is someone who has run it.

Fifteen years at a US technology company — Vice President Middle East from 2010, Vice President EMEA from 2018 — building the Middle East business from nothing to 30% of global revenue in its first year, including the partner networks across nine markets, the entity, the demonstration centres and the government tenders. Before that, eight years running systems integration and distribution divisions inside one of the Gulf's largest diversified groups.

Twenty-three unbroken years in the Gulf, on both sides of the table. We know what a distributor tells a principal — and what they say once the call ends.

About Connektions

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