Thirty questions for companies weighing a Middle East entry — or already in the region and not where they expected to be. Scored on what is true, not on how confident you feel.
connektionsmea.com · MEA Readiness Scorecard
Most expansion decisions are made on conviction and reviewed on revenue. In between sits an eighteen-month period where the things that decide the outcome were settled before anyone arrived: who owns the region, what the board was told to expect, which country comes first, and whether anyone is actually here.
This scorecard asks about those things. Every answer is a statement of fact you can check against your own company rather than a confidence rating, because confidence ratings produce scores of forty-five and expansions that fail anyway.
Readiness is not additive. Six dimensions, ten points each, sixty in total — but a strong average does not survive a hole. Several conditions cap the result no matter what the arithmetic says, because they are the conditions the first real deal will find. They are listed below, before you start, so nothing in the result is a surprise.
Thirty questions across six dimensions, plus one at the top about where you are today.
No email, no account, no answers stored. The result is worked out in your browser and stays there.
Copy a link that carries your answers with it, or print the completed sheet for the people who have to agree with you.
Scripting is off, so this page will not score itself. The point value of every answer is shown beside it. Add your six dimension totals, then read the bands and the capping conditions in the two tables below.
| Score | Band | What it means |
|---|---|---|
| 0–20 | Not Ready | Entering now would cost you the option later. |
| 21–34 | Partially Ready | The intent is real. The sequence has not been decided. |
| 35–46 | Ready with Support | The fundamentals hold. The plan is what is missing. |
| 47–60 | Fully Ready | What you need is a person, not a study. |
Each of these overrides the arithmetic. If one applies to you, the result is held at the band named beside it however the six dimensions add up.
The dangerous score is not the low one. A company scoring in the twenties usually knows something is missing.
The score that costs money is the middle one: strong enough to justify the decision, weak enough to make the first eighteen months expensive.
Your result appears here once all thirty questions and the opening question have been answered.
* Your answers are written into the link itself, after the #.
Browsers never send that part of an address to a server, so nothing here is stored on this
site and no result reaches us unless you choose to send it. Open the link again on any
device and the scorecard comes back filled in.
A scorecard is a structured way of asking questions you could also ask out loud. If the result above described your position, a conversation will get you further than the next article.
Begin the conversation